Class Project: Creepy Cute Critters!

The project was to create a new drink brand with at least three flavors, catering to a specific audience. In addition, we had to create online ad campaigns and make physical prototypes.

I chose a group that I find really fun! The people who love Halloween and spooky things year-round, but who also melt for cute things, such as cats. I decided to use cryptids and spooky things as the “mascots” for the flavors and ads, while also using pastel colors and a cute art style inspired by chibi anime characters.

Font Used: Hand written

Program Used: FireAlpaca